Author: ajraosphotography

WordPress is the best? Why WordPress are Better in 2017

WordPress is significantly different than when this post was initially posted in 2009. Back then, WordPress had a small bad rap by being thought of only as “blog” software.
That was soooo limiting to the true energy of WordPress in the past when WordPress comes up, thank thank heavens, and the dialogue has been virtually left by such damaging verbiage. Here we’re in spring of 2017.
Still nowadays, after each one of these years, we use WordPress for the whole Here Next Year website-including the blog component. Yes, the web site you`re on right now is using WordPress. You`re in the weblog area where this specific post has commanded a # 1, # 2, or #3 search placement on Google since about 20-minutes after we printed it 7 years ago for the phrase “Why WordPress.” So much for the the idea that blog posts get pushed down after time. Go to some of the main pages of the site showcased in still, yep, the top navigation and WordPress.
WordPress websites offer much over the few five or ten advantages you usually hear about. A blogging software-centered website was referred to as as the new evolution of how websites are built. WordPress is the content-management system all web sites and weblogs are compared to.
Before we get into the meat of the real reasons why we feel WordPress is therefore so excellent, let`s clear up another fantasy while we`re at it: A blog is a website-a web site is a blog. There is NO difference. Basically was to use a metaphor, Blogs have a couple more cylinders underneath the hood. In reality, I wrote a blog post that suggested your WordPress website is the very heart of ALL of your Your Online marketing efforts. I don`t know why the power of WordPress is nonetheless being so under-rated after all these years, since I believe this beloved software was responsible for business owners no longer being held hostage with their designers and virtual assistants. Owners could easily understand the simple procedures of altering and adding content on their websites. And, that changed the market!
Here are reasons why WordPress web sites are better than conventional websites

Website design Toronto

Greater Accessibility

Make changes or a-DD content from any pc in the planet with Internet access and a browser—without the need for extra software or fixing firewall settings.

Two-Way Communication with Visitors

Through the use of blog comments, you’re no longer restricted to one way “outbound” conversation with guests like you’ll be with a conventional web site. Sure, you can always have a “contact us” page on your own traditional web site, but weblog remarks enable anonymous two-way dialogue between you along with your readers. And, every time somebody makes a comment the inclusion of their content total of keywords assists you to build research positioning. It`s like getting free Search Engine Optimization help in the general public! You probably searched Google for something related to “why WordPress” to arrive at this page. One of the reasons this page ranks so large is due to the numerous comments displayed. Continue reading “WordPress is the best? Why WordPress are Better in 2017”

Checklist for usability testing in 2017

I’ve been pondering a lot lately about my method. Experience is a point that is powerful, but it is unusual that people sit down and attempt to map out that which we know.
While it is part of one of my choices that were compensated, I Have decided to share this checklist. A couple of disclaimers: First, I actually don’t claim this list is comprehensive or unique. Jakob Nielsen has an excellent 113-level checklist in his e-book, Homepage Usability, for instance. This really is my way of arranging what I feel is crucial while attempting to keep it manageable. Second, my use of terms may differ from yours. I use “usability” in an extremely broad sense, and my use of “accessibility” is not very industry standard. Do not like it? Write your own checklist 😉 Lastly, an advance warning this post is quite lengthy.
Basic Overview
The list is divided into 4 roughly equal sections, (I) Accessibility, (II) Identification, (III) Navigation, and (IV) Content. I will explain and rationalize all the sections and line items under, however you can also download the checklist as a basic, 1-page PDF.
I try to keep it simple with 3 fundamental ratings: (1) Green Check Always = Good/Pass, (2) Red Check Always = Needs work, but no disaster, (3) Red X = Bad/Fail. Not allpoints are fundamentally applicable to all or any sites.

Website design Toronto

Main Navigation Is Easily Identifiable

Almost every site on the web has had a main menu because the first browsers came on the market. Make your main navigation effortless to discover, study, and use. Inform you why they’re diverse, if you have two or maybe more navigation places.

Navigation Labels Are Obvious & Concise

Do not say “Talk Online With Our Team” when “Con-Tact Us” will do just fine. Your main navigation should be brief, to the stage, and simple for mere mortals to to understand.

Flash & add ons Are Employed Sparingly

No matter how fantastic your website looks, individuals won’t wait FIVE FULL MINUTES minutes for a plugin to load. Use new technologies sparingly and only once it actually improves your targets. Sticking to regular HTML/CSS is also a plus for search engines. Continue reading “Checklist for usability testing in 2017”

How to audit a website for SEO. On page checklist for 2017

On Page SEO” Checks That is the largest part on the audit. It covers the best way to analyze individual pages in bulk to to locate problems using the site.

Toronto SEO agency

Missing Meta Descriptions

What’re missing meta descriptions? When you don`t enter your own meta description, Google takes what it thinks is the most descriptive element of the content and uses it for the snippet to display consumers in the SERP. Do meta descriptions matter? While filling out the meta-description has become less essential to tell the search engines what your page is about, it`s nevertheless a great place to put in keywords and language that will elicit a click from the user. You miss out the the possibility to frame your snippet the way that you simply want it to study by not filling out the meta description. How can I check the for meta description that is lacking? Screaming Frog > Meta description

Title Missing

What’re missing title tags? Not having an input in to how your page is being seen by search engines titles. Do title tags that are lacking issue? Page titles are an element that is ranking, they tell. Does not give the consumer a clear indication regarding exactly what the content on the page is about. How could I check if I`m missing ? Using the title tab in Screaming Frog. Continue reading “How to audit a website for SEO. On page checklist for 2017”

Benefits of mobile website. Why it important in 2017

Are you able to recall the last time you had been holding your smartphone? Obviously, you’re able to! It was probably only a few minutes ago. Actually, if you`re portion of the steadily growing amount of web users who do the majority of their website searching using their hand-held devices, chances are excellent you`re holding your smart-phone right now to view this post.
What exactly is a mobile-optimized website?
For us, a mobile-optimized website is more than a shrunken version of a traditional, desk-top-friendly web site. Mobile design not only suits a smaller display, but it brings with it a number of other constraints too. What is needed for the client impacts the approach we take to enhance the website for mobile.
It depends on the scenario. With regards to the website that`s already in place for a customer, the best strategy may be to produce a a separate cell site that enables customers to change between both versions as they see fit.
Responsive Layout for MobileOtherwise, in case the client`s website is new enough and produced using a modern framework, you could use responsive style to identify what device it’s being used and the site instantly will adapt to suit the screen size ” an internet site chameleon if you’ll.

Traits of mobile-optimized websites

There are many ways to optimize an internet site for the mobile-viewing experience. Here are a few traits we often see in sites which have been implemented with cell in mind:

Benefits of a cellular website

You know what`s heading on. How does one convince your clients which they need to be investing in a site that is cell? You are able to share the following great things about a website that is mobile to get the conversation started.

Mises Institute Cell Website

Kanopi Studios created a responsive website for nonprofit customer The Mises Institute using a concentrate on user experience along with a content strategy made to account specific content on landing webpages.

Mobile customers behave differently.

Mobile customers aren`t utilizing their phones to hunker down for lengthy durations of time to to publish re Search papers ” they’re likely utilizing them for some seconds at a time while they’ve been waiting in line at the grocery store, or outside of the movietheater to verify showtimes. They are using their gadgets often, but a T intervals that are shorter.
Mobile customers don`t have time to wait for massive graphics to load rapidly, or have the consideration spans to click through to the fifth page of your website to find the information they’re after. Research shows that 4-0 % of people are willing to abandon an internet site that takes a lot more than three seconds so mobile-optimized sites are created with this specific type of person conduct in brain.

Social media shares are large on cellular.

Among the great things about devices that are mobile is how easy it is to share posts, intriguing pictures and articles with pals. On a cellular gadget, you`ll notice social media buttons are every where. The word REVEAL is featured prominently on the most notable of the article, then at the bottom for good measure.
If a SHARE button isn’t there, it`s built into the device`s browser, meaning cellular users and their social media accounts are inherently connected.
The cleaner your site looks and the simpler it is on your visitor`s data program, the likelier they are to share your page by making use of their followers.
All things considered, they don`t want to seem detrimental to recommending an overbearing, spammy-seeking internet site.

Google and bing rank you higher

Generally speaking, should you want to be found on the web you must format your website according to top search engines assistance. From this particular extent, Google declared that from April 2 1, 2015 its new algorithm favors cell- responsive websites. So, for instance, even a two-folded website (desk-top and mobile) won`t perform; you should have a unique URL that may adapt to the display. Also, in this way you won`t be penalized for having duplicated content.

Most individuals have picked cellular.

The No. 1 purpose to make positive your company`s website seems great and functions close to everyone`s mobile devices is merely because so many folks have one, as well as your your potential clients. About twothirds of Americans own a smartphone and 87 % of millennials have their smartphone a-T their side day and night.
Many people have currently been utilizing tablets and smartphones while young pupils and seniors are just starting to learn how of use they can be. In any event, you want to make sure your on the web existence is functional and attractive for the increasing quantity of people who will be accessing your website through laptops, tablets and their phones.

Mobile customers have lots around the go.

In other words, folks with smart-phones are multi-taskers who make use of multiple screens. They are able appear up how to get somewhere, deliver a tweet, to check Face Book, and check the climate in less than a minute.
To keep them on your website long enough to discover the things they want before switching screens, your site has to be mobile-optimized ” meaning it must meet the requirements listed above.
Not only are you going to grab a site visitor`s attention right away, you`ll have also made it easier for them to to get where they left off in your site before they were interrupted by answering a text.
Techniques that are different are required by mobile landing pages.
Although it takes some effort to get it up and running, a mobile-optimized web site is an invaluable factor because it allows messages to be targeted by you to match people who are around the go. As an example, including the most information about your company, you should be on your website that is cell.
Visitors don`t need wordy mission statements, access to all of your previous PR announcements, or an extended background about how your company came to be. With this in brain, cell landing webpages offer you the chance to really streamline your message so that your customers can hear you in such a crowded arena.

Web design mobile

Sightglass Coffee Cell Site

Kanopi Studios created a mobile-pleasant website for Sightglass Coffee that highlights the business`s coffee items, creating them easy to discover for cellular customers. The mobile website also features a brilliant-simple checkout process for users on the go.
Mobile buyers locate coupons also use their phones to research revenue, and seek out clearance things. Whether they do this via ENewsletters, or just simply strolling the aisles of the retailer, a person is about making one more serious and using a cell telephone can research their purchase. In truth, 93 percent of people who use their cell gadget to research a product will ultimately produce a purchase.